10
frightening pitfalls that can turn off your visitors
Get ready to spend some time and
effort!
While designing your website, you cannot afford to make room
for any flaws that might be taken seriously by the users.
There is, for sure, not a lack of websites which inadvertently
contain serious mistakes, and worse still people fail to
attribute poor performance of the site to such flaws. The fact
is that these potentially crippling pitfalls often seem to be
either trivial or marginal, or even not thought of having any
say in how the site fares at the end of the day.
Here's is a concise exposition on some pitfalls which might
easily escape your attention. Or the other way around, you do
not deem it worthy of your consideration. But, mind it, these
seemingly insignificant aspects of your website can scare your
visitors away and ruin your business reputation beyond
redemption.
1. The flashing up of under construction sign
Your instance of resorting to under construction sign on your
site sends off a wrong signal, tacitly says that you are a
struggling beginner. The thumb rule here is that if you find
your site not yet ready, do not show it in public altogether.
2. Your site is replete with overuse of technology
There are some really astounding and cool new technologies
available, but it does not necessarily mean that you end using
all without assessing their impact on usability. It can
adversely work against you. Be sure that when it comes to
choose between new technology and simplicity, you opt for the
latter as it is crucial for your website's functionality.
3. Inclusion of Visitor Counter on your site
Visitors commonly do not care enough for the visitors of your
site. However, by virtue of a visitor counter if they witness
a low number, they tend to be distracted. Moreover, a too high
number displayed on the counter has the potential to make it
seem like fictitious one. Therefore, it is advisable not to
have visitor counter at the first place.
4. Your site lacks copyright statements
Everything you write and create on your site warrants
copyright declarations. So, it is in the fitness of the things
to include it on every page of the website, and to make it
up-to-date with changing times.
5. Mindless use of passive verbs
The more you avoid the use of passive verbs, the better it
would act in your favor. Instead, use active verbs as far as
practicable as this sort of verb lends energy and activism to
your site's copy. 6. Use of long and cumbersome sentences.
Long sentences are tedious to read for most of the users. So,
better make it short, lucid and simple so as to add to its
readability and understandability.
7. Pages on the site are lengthy
If the cyber behavior of users is anything to go by, keep your
pages brief and concise. People are too often bored of reading
of lengthy stuff, so you have to take into consideration the
attention span of users. If you have to say a lot, you can but
do it with a series of well navigated and well explained
links.
8. Not calling visitors to action
You must give it a thought to incorporate such features on
your site. You should think over giving a space designated to
tell your visitors what you want them to do next. For example,
Sign up for my newsletter, Order now, etc.
9. Not highlighting the
benefits of your products or services
People make purchases to get
rid of pain and to get pleasure out of buying products and
services. So, it is imperative on your part that you help
users discern how your products or services are going to help
them lessen their pain and get pleasure in turn.
10. You site contains
typographical and grammatical errors
Your typographical
errors on the site will be noticed by your visitors in no
time. This lapse your behalf is almost always considered as a
sign of a novice, not a professional who is in business trying
to make a living. And to keep such possibility pretty away
from haunting you, what you need to do is to be a little
serious in approach and a bit careful in methodology. Hence
what can be inferred upon here is that if people are going to
believe that you do not take your site seriously, they won't
either.
